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Marketers love big events like the Super Bowl or Valentine's Day, but most events are very crowded when it comes to marketing messages. As a result, it's tough to stand out. When you are having a sale on the same day as everyone else, you are forced to compete on the same terms as them. In a post at the Influential Marketing Blog, Rohit Bhargava discusses a technique that he's seen being used a few times over the past few weeks that offers an interesting alternative by focusing on being "peripheral" to the big event that every other marketer is focused on.
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Comments
Good article, but I don't think I'd call it a trend. Small businesses have been doing this kind of stuff for years.