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The way I look at it, there are two kinds of fakes in social media. The first are the accounts that are “fake” and are purchased to follow someone or a company. The second are the companies or brands that purchase these followers to look popular but don’t do anything productive on their sites. Read More

When it comes to Social Media, one of the business sectors that's lacking behind (slowly reacting) is the finance industry. Here is the list of top 100 banks that have taken the plunge and are now reaping the benefits of Social Media. Read More

Customer service is a concern of every hotel, being able to keep guests satisfied and happy is essential to any business. Guests have a lot of needs to be met, and it can be difficult to make sure every guest is taken care of properly. But where do mobile apps fit into customer service?

To truly Read More

Your logo design sets the tone for your whole company. The design of your logo is the first impression potential customers have of your business. Rather you have a store front or just a business card and a website; your logo design will speak volumes about you. What kind of first impression do you Read More

To get the results you would like for your business blog, you need to dot your i's and cross all the Ts. Any holes left is money on the table! Read More

If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad, and budget that’s working for you, you can bet that an algorithm is going to change, a platform will push updates, or the social media network Read More

Zappos: 5 Social Marketing Tips to Learn As part of our ongoing commitment to making retailers into the best online marketers they can be, at Wishpond, we recently conducted a series of case studies... Read More

The Role of Social Media in Niche Marketing What do golf clubs, Japanese animation, and tattoo parlors have in common? These items are not being advertised towards the general population, but for a... Read More

Boost Traffic with Localized SEO (Photo Source) From Google to Your Storefront Local search engines are powerful tools for directing customers to your brick-and-mortar store, but they’re only as... Read More