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If the barometer of success for any marketing strategy boils down to ROI, it’s time to consider the PDF file as one of the most overlooked ways to get the word out about your product or your service. If you consider the myriad of ways to draw potential clients to your business, few are as easy to p Read More
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Today the relationship between marketing and customers has been flipped upside down and the customer is firmly in charge. That means preaching to them isn't going to get you anywhere. You need to deliver them quality content in the context of what they're doing --and that's a huge challenge for org Read More
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The office is a constantly evolving environment. In fact, the tech boom has given rise to a brand new work environment unlike the world has ever seen. Globalization and the internet have transformed the way we do business, altering the landscape and changing the way workers, united under the banner Read More
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Mom and pop stores are the cornerstones of many thriving “historical” downtown areas, and they provide much-needed economic boosts. If you own such a business, here are some tips that can help you thrive in this age of cheap products and doorstep delivery. Read More
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Editorial calendars aren't just mere planning tools. They offer you marketing opportunities and make the process much simpler. Read More
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Thanks to social media outlets we have discovered that we are all susceptible to a few triggers: Food, pets, selfies, quotes, beautiful images among other things. Using any of these in your content will always get a reaction of some kind. There are many ways to integrate and weave this content on t Read More
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The Small Business Saturday event may have been marketing hype, but there's plenty of reasons to support SMBs every day. Read More
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A song from Bing Crosby's White Christmas—from 1951—was a Google Play Music Freebie this week. Which would be cool, except Google says it was recorded in 2010. Read More
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LinkedIn recently did a campaign where different leaders shared their favorite business -- a book that helped shape them in to the leader they are today. Here's Brad's! Read More
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When a business has financial issues, they are often tempted to pull back from the time investments represented by digital marketing optimization. Here is why that is a mistake. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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