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When you start your own business you have to be confident and at some point between believing in your idea and putting in the hours to make it work, you have to make some decisions about who your message comes from. Will it be “me” or “we”?

You know that you’re the only one making all the wheels Read More

Testimonials let you show off the good side of your business I mean, let’s be realistic here. I’ve never seen an iffy testimonial published and I expect you haven’t either but even so, testimonials show some proof that you’ve solved real problems for real customers. And that’s what makes you more c Read More

Copywriting 101 says: Pitch your marketing message at the right level, matching the education and vocabulary of your audience.

Now unless your target market has specific language needs (like being under 5, or super clever university boffins) your marketing copywriting should be aimed at a high s Read More

You can build your business blogging. What does it take to create a great blog, generating you monthly income? Discover the 7 secrets to blogging for business. Read More

If you’re a tired entrepreneur, give yourself a short break. You tend to see things that you don't usually see when you're in the motion. Read More

If you haven't considered the money in mobile marketing, you should. Cash in on mobile marketing for your online business or blog. Jumptap will take you higher than you imagined. Read More

As usual, we have quite a few Asian start-up on our radar this week, from India, China, Indonesia, Malaysia, Taiwan and Singapore. Read More

Businesses are using Facebook to promote and sell products. Are you using Facebook for your business yet? Here's tips for selling products on Facebook. Read More

By applying customer suggestion tactics small business owners can improve sales by 25%. This post shows practical ideas for implementing customer suggestion tactics. Read More