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Is it Cloud or is it Desktop? There are a few realities that users of purely SaaS-based solutions are finding, and among them is that most web-based applications don’t readily integrate with the desktop – and the desktop is still where a lot of the real work gets done.  Yes, users are increasingly Read More

Skype is one of the most popular VoIP products. Many SMBs rely heavily on it as their communication tools. However, Skype is not a perfect. Before making the switch, you need to know both its pros and cons. Read More

You’ve created your blog, written killer content, created beautiful and relevant social media profiles for spreading the word – and your kicking butt and taking names. Or are you? How do you know if you’ve kicked it into high gear until you start analyzing the data? Read More

There are two mission-critical things that every corporation has to deal with: sharing digital assets and answering the questions of employees and customers. Neither of these tasks should be as difficult, time-consuming, or as intimidating for employees as they are — especially since 99 percent of Read More

Managing a team can be time-consuming and frustrating, especially for businesses that have multiple projects occurring simultaneously. Project management tools often tackle scheduling from a project perspective, rather than focusing on the people who will be performing the tasks associated with sai Read More

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email c Read More

Okay, it’s time for a rant. This week I’ve been beat up a couple times and I’m truly at a loss that some of these folks have made it as long as they have in business. I want to get a few things straight when you go to negotiate and purchase services from your next Agency.

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Quite a bit has evolved since social media command centers hit the scene. You may have read about them in sports when our friends at Radious developed the first social media command center for the Super Bowl in Indianapolis. Key to the command center were four goals…

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Visual Website Optimizer is an A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales. Visual Website Optimizer is also a flexible multi Read More