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If you have just invented a product, created a work of art or have developed a new process, you probably know that you need to protect your creation. But what is it to be – patents, copyrights, or trademarks? It can all be a bit confusing. It’s easiest to determine what it is you need by understand Read More

Does your business have a story behind your product? Most companies do. What is yours?
Are your users/customers paying for the experience of your product/service? Read More

I answer questions about making money as a professional blogger and online writer. I love working from home, and you can see how I got started. Read More

When you're starting out in business one of the most important decisions you'll make is naming your business. Correctly chosen and your name will be talked Read More

NeighborOil is the start of a new currency (Neighbor Points) that will allow consumers to pay for local services through the use of points instead of just cash. Imagine shopping for groceries and earning neighbor points that you can use to pay for oil, the landscaper or remodeling work – that is w Read More

I’ve always wondered why every executive meeting has to be one hour in length, or longer. That’s probably a tenth of your day spent on one issue. It better be a critical one, because you have a hundred others waiting. I believe you can be much more productive, as well as a more effective leader, if Read More

To have a successful business, it’s not enough to simply acquire lots of customers. You need to retain them, and to retain them you need to make them happy. Measure your customers’ happiness levels, look at those numbers closely, and adjust your business model accordingly. Read More

Reducing small business costs is something every business needs to do, no matter the type or the structure of the business. In today’s economic situation, it has become increasingly important for small businesses to find ways to reduce overall costs. This helps to boost the bottom line of the busin Read More

Perhaps your business is brand new. Perhaps you just acquired it. It may even be a business you have built from the ground up. If it does not have a brand as of right now, your business could be losing out overall. Many small businesses struggle to develop a brand because it is not something that i Read More