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Social media is a huge area of discussion in small business these days as a way to market, network and engage your clients and customers. Read More

Now, more than ever before, hotels are taking things to the next level thanks to social media. Hotels are realizing that they can make their guest interactions fun and mix things up with unique contests that make their fans more passionate about their properties... Read More

Justing Lukasavige is a storywriter. He helps individuals and businesses tell better stories that attract customers and change the world. We like that about him, and asked him to share with us how he does it – and why it matters. How does a business tell a story? Why does a business need story? In Read More

Advice from 12 social media and sales experts answering the questions, How should small business use social media for lead generation? Insight provided by Jason Falls, Ann Handley, Mike Weinberg, Gini Dietrich, Steve Garfield, Denise O’Berry and more. Read More

In Part 1 of our two-part series, we covered some basics of attracting more likes to your Facebook Page. Today we'll look at some more advanced techniques to take your like-building efforts to the next level. Read More

Do we all in some way aspire to be a celebrity? Well, that occupation could be expanding to encompass the online world as the role of social celebrities becomes apparent. Read More

Branding Hotel Social Media Touch Points that Matter, and how this will attract new market segments to your Hotel. Read More

The importance of Search Engine Optimization (SEO) to increase brand awareness and B2B demand generation cannot be stressed enough. ‘Being found’ in the top of the SERP (search engine result page) of major search engines like Google and Yahoo can make or break your business. Read More

Are you measuring the wrong social media metrics? Here are 3 you should avoid, and 3 more you should be measuring instead. Read More