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Small companies have unique benefits that help them in social media.They can be more personal, more intimate, move faster, and be more flexible.Big businesses have problems due to their size, organization and bureaucracies. Read More

Whilst anyone can start a blog, the trickiest part of it all is actually surviving the first few weeks or even the first four weeks of blogging. It’s important to understand that if you’ve just started blogging and you are struggling to get through the first month or so, you’re probably not going t Read More

As a blog owner, it is tempting to accept a lot of blog posts because it's free content. Allowing guest posts allows me to free up a little time, while the blog is regularly updated with fresh(ish) content. But it does have a big drawback. Read More

For your typical hotel, creating and maintaining a social media presence is hard enough, but growing your network can be even harder. It can be challenging for some hotels to convert even their most loyal guests into fans online. So how can you get guests that like your hotel to in turn Like you on Read More

Any business starting up these days knows that Social Media is a must. But you have to remember that your Facebook page is not your website. You don’t just build it and let it sit there without any updates. So I came up with the acronym “REACTIONS” to help explain what you need to do with your Face Read More

On June 25, Microsoft announced that it had reached an agreement to acquire Yammer, Inc. - a provider of enterprise social networking software and services - for $1.2 billion. Read More

Newsjacking isn't just the latest trend in social media -- it's also a great way to grab attention and build traffic to your content. Read More

Years ago I used to play poker. Not professionally, but often enough that it was more than a hobby. I played in local casinos and through it earned a little bit of spending money on the side. I pick up some lessons along the way that I still apply in my life and even translate over to blogging. Read More

Of all the available social networks, Facebook works best in sharing information about you and about your friends. While some sharing options work well and good for your interests, you might also want to change some settings which work against your interests. Read More