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Small businesses need to have social media marketing strategy, however they need to be judicious in its use and watch out for the traps described here. Read More

There is no denying that social media is a very important component of our businesses. But is Facebook bad for business? Here’s what happened that has me thinking about that: This past weekend I was working on our business Facebook Page when everything disappeared. What followed was a huge lesson. Read More

Liz Wilson has lived in Switzerland for the last eight years. She is the Community Editor at Paper.li. It is my pleasure to interview her today.
Cendrine Marrou Read More

In our second episode of PressThis PressThat, we take a look at two WordPress plugins, Twitter Tools and WP to Twitter. We compare the user interface, feature set, and support of both plugins before reaching a final verdict. Read More

Sweepstakes have the potential to get you a lot of exposure, email addresses and NEW CUSTOMERS. How do you attract shoppers who arn't just looking for a freebie? Read More

As a freelance writer, you might have clients come to you, asking to write a press release. While composing your press release, here are a few things to keep in mind. Read More

It is important for online marketers to have people following their online activities. The more followers they have, the better. Now the question is “How do I get people to follow me?” or “How do I make people to follow me?”. Read More

Have you checked your Klout Score lately? If not, now is the time to do it. Influence-measurement platform Klout rolled out major changes to its algorithm on Tuesday.
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Your personal rules of engagement—i.e., how you represent, to what extent you choose to connect with others, and the ways in which you process and respond to the information displayed on your screen—will dictate your fate on LinkedIn Read More