I’ve found social listening tools such as Netbase and Radian6 work really well. Once you gain a deep understanding of who the customer is, it can give you a sense of tone. Appealing to the consumer’s attitudes and beliefs can increase your client’s market presence. Read More
Starbucks India just learned a hard lesson in social media. After Armaan Kapur was treated poorly at an establishment in Delhi, he wrote on Starbucks India’s Facebook wall to air his complaints. The post quickly took off, receiving thousands of likes and hundreds of comments. Shortly after the post Read More
It’s hard to ignore a website with 1 billion users (over half of which are active everyday) when you have a small business.

While I wouldn’t advise everyone to be socially active unless they have met the prerequisites, if you have some time to work on it every day, this is a great place to start Read More
Social media has completely revolutionized the way that businesses brand themselves to consumers. With an influx of information and advertisements, it has become increasingly important for marketers to ensure that their potential customers become acquainted with Read More
According to QualityLogoProducts.com, “contests where fans simply have to follow or like to win free swag from your brand are not going to cut it for much longer.” But there are many reasons that social media should still be used as a platform to hold promotions. Read More
Do you know about the potential pitfalls of using hashtags on Twitter?

This is Part 1 of a 4-part series highlighting a crucial mistake marketers need to avoid in each of the 4 social media platforms – Twitter, Facebook, Linkedin & Pinterest. Read More
Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
AllFacebook reports that Facebook is testing a new version of Offer Read More
There are bad habits when it comes to using social media for small or midsize businesses. These habits actually hurt chances for success and brands. Learn about the most popular habits and how you can avoid them to increase your social media results. Read More
Guys tend to spend less time and engage less on sites like Facebook than the opposite sex. This makes the challenge of creating interesting, engaging content even more difficult. Some manly brands seem to have cracked the code, however, with posts that generate comments, shares and likes. Read More
Everyone loves FREE, right? Now, I would like to share with you 5 more free blogger options for taking your blogging to the next level. Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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Joanie Mann @JoanieMann Makes Sense of Business Technology

Many business owners find the changes in technology confusing. Cloud hosting, web-based accounting, online business … More
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