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We’ve seen quite a bit of research recently demonstrating the value of using video content in your social media activity. It makes a lot of sense that the richer or more valuable you can make your small business’s content (from a user perspective), the more likely that you will see an increased lev Read More

Have you ever used music in your video that was royalty free, but you receive a YouTube Content ID Match warning anyway?

A Content ID match simply means that a sample of the music in your video was recognized in another song that was already published on iTunes. Read More

When Facebook announced that changes to their Ad Targeting and Bidding structure would take place on September 1, not many fully understood how it would affect them, especially when it comes to their existing adverts and campaigns. Read More

LinkedIn’s custom backgrounds allows users to add more personality to their profiles and could be very important for branding. Learn how you can take advantage of it for yourself and your business. Read More

Brands on social media don't know it yet, but there is a gaping hole in the big data they are using to analyze customer behavior. The team at Vision critical identified five significant blind spots in social media analytics. Read More

I wrote this article for those businesses who are doing content marketing just like they’ve been told, but aren’t seeing results. They don’t feel like content marketing is effective . Read More

Are you looking for new ways to spark your Facebook fans’ interest and bring some charisma to your company page? I’ve summarized in this post 9 tips/good practices that I am using on my job as an online marketing specialist. Read More

With close to a billion active users, Twitter is a powerful force in the online marketing world. But, as with any marketing tool or method you do need to use it properly. Below are twelve things you can do to increase your following and beef-up your business.
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Facebook seems to have businesses in its sights with its Facebook at Work product rumored to launch soon. Here’s more on that. Read More