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It’s been awhile since I’ve had a good ole-fashioned rant. Normally I live in a zen-like state where nothing gets to me. This was harshly interrupted the other day by a dishonest, stupid person who asked to do a guest post for my site. Let me explain… Read More

Munish Gandhi came up to me and asked me to check out hy.ly‘s newest app – an apparently very easy-to-set-up Facebook welcome tab, for what he calls “Very Small Businesses.”

This is a term he credits Navin Ganeshan of Network Solutions for (disclosure: my client, but they had nothing to do with Read More

peaking at the Leadership for a Better World – Creating Social Value through Innovation Conference, Paul C. Light set out to define what it is to be a Social Entrepreneur. Lack of clarity in the term often creates conflict between groups that feel they have been promoting social values throughout Read More

I find that Twitter is slowly becoming a “last resort” for consumers who are having issues with businesses and cannot get them resolved through the normal means of phoning or emailing customer support. We’ve seen it time and time again, made famous by @Dooce and the Maytag washing machine incident Read More

It’s time to abandon the press release. Reporters rarely have time to read them, receive a tremendous number of them in their inbox every day, and your competition uses the same strategy to win attention. The traditional media is also Read More

Social media is a burgeoning industry, and small businesses, especially, are clamoring to study from those who have become well-versed in the language and art of the status update. When it comes to conferences, one of the best methods to garner publicity is to enable participants to live-tweet the Read More

Realizing ROI for social media company initiatives is challenging because there the medium itself isn’t purely financial, yet ROI is a financial metric. There isn’t one social media ROI calculator that works for every company, but this presentation will help you wrap your head around the big pictur Read More

YouTube recently launched its newer version called YouTube leanback for which YouTube utilized HTML5 to provide a new mobile experience to the users. The new mobile site sports better video quality and better content as compared to the native YouTube iPhone application. Read More

Learn how Ford launched their newest product using social media. This video is full of ideas that you can use to build your business. Read More