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Many companies that set up a Facebook page aren’t sure what to do next. All they know is that in order for their posts to be seen, they need to be “liked”. So, they set out to get “likes”, setting goals such as “100 new likes per month”. Sure, “likes” are great. But what do they mean? Read More

Google has a history of social tools that were tried and failed, like Wave and Buzz. People just haven't connected with these tools the way they do other social Read More

You say you have 50,000 Twitter followers?

Okay. Are you using it to sell yourself or are you doing something good with it? Read More

On June 28, Google launched what it calls a “ Google+ project: Real-life sharing, rethought for the web. I got an invite last Thursday night and having tried it out for the past three days here are some initial thoughts. Read More

One of the most effective tactics for social media success is something hammered into your head for as long as you can remember. Find out why being nice might be the best thing you can do. Read More

Online reputation management is more important for entrepreneurs building a brand online. We list 4 common mistakes you may be making and killing your reputation. Read More

Everyone has an opinion, typically a strong one, and typically formulated without much actual time spent on Google+ or with the ear of decision makers at Google who could actually back up their theories. Read More

Not surprisingly, Google has aimed this service at the end user of the product and not brands and businesses. This is understandable and a simple reality. Brands will always be secondary on social networks. Currently there is not a tried and true way to brand your page as a business, and there are Read More

Google+ is in its final testing phase before going fully public. Most commentators seem to agree that this time Google's social media efforts put them at the races and that Facebook will have something to think about. What does Google+ offer? Read More