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The legal definition of spam is quite narrow, but anytime you send someone unwanted email, they will probably consider it spam. Read More

An outline of the FTC's CAN-SPAM regulations and how your business can stay compliant with the law when sending out email marketing messages. Includes video. Read More

The effect on line marketing has had on many industries has been epic in recent years, none more so than travel. Here I look at some of the challenges and some tactics to use in order to prosper. Read More

Okay, you’ve most likely heard tons of stories about how some app developers on either the iOS or Android or even the RIM platform have made tons of money, bought the Maserati and retired to the beach on Nevis….and you’re figuring that this may just be the biz model to clone and follow.

Not so f Read More

For the co-branded pages to increase affiliate conversions, here are the 5 key elements you want to cover: (1) Affiliate's logo alongside with the merchant's/advertiser's logo (assures the end user that there's a clear tie/relationship between the two); (2) Verbiage which welcomes the affiliate-ref Read More

According to findings from the Direct Marketing Association's Email Experience Council, email still works. In fact, trigger email campaigns work best of all. Read More

Since the Google Penguin Update went live on April 24th (with Penguin 1.1 rolling out a month later), I’ve received an influx of calls from site owners that want to what they can do to recover their lost traffic. Let me start off by saying that before you can recover from Penguin you need to know w Read More

Do you write sales copies? There are three main components to write a converting sales page. Let’s see what they are… Read More

It's important to track your performance on social media and with all of the tools on the market it can be hard to choose. Read More