BizSugar.com › Online Marketing › Penguin Recovery Tip: Don’t Leave Your Link Portfolio Empty!

Since the Google Penguin Update went live on April 24th (with Penguin 1.1 rolling out a month later), I’ve received an influx of calls from site owners that want to what they can do to recover their lost traffic. Let me start off by saying that before you can recover from Penguin you need to know where you went afoul of the algorithm. Since Penguin was created to target web spam, a good place to start is with your link portfolio. The Penguin update appears to have been looking at three major factors when it comes to link portfolios: