BizSugar.com › Online Marketing › Co-Branded Affiliate Landing Pages: 5 Elements to Cover

For the co-branded pages to increase affiliate conversions, here are the 5 key elements you want to cover: (1) Affiliate's logo alongside with the merchant's/advertiser's logo (assures the end user that there's a clear tie/relationship between the two); (2) Verbiage which welcomes the affiliate-referred visitor as one who arrived to the merchant's site from a concrete affiliate website; (3) Affiliate-exclusive promo/deal, if there is any involved; (4) Clearly visible calls to action (don't be overly intrusive, but don’t be too shy either), making sure it's the action that the affiliate will be compensated for; and (5) Restrictions and/or additional instructions that the end consumer may need to be aware of. And please ensure that all of these are above-the-fold!