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We’ve discussed the importance of design, navigation and usability. We’ve talked about the role of content and audience in SEO. But there is one piece missing in this series about what makes a good website… conversion – getting the target user to take the desired action.

To paraphrase Alec Baldw Read More

A list of 12 marketing tasks you can do at the airport or during any other downtime. Tasks include catching up on social media, writing a blog entry, getting touch with vendors, analyze your web traffic, cleaning out your inbox, and more. Read More

There are some legal pitfalls that come with blogging and many bloggers have no clue as to how to deal with them. Read More

SEO helps you take steps in order to ensure your website stands out from the rest in search engine results. A fundamental part of SEO marketing is to obtain a good custom domain name for your website.

So what can you do if you are ready to purchase a domain name and someone already has the URL y Read More

While there is no magic formula available for determining which videos will become viral, you can take some steps to ensure your video has a fighting chance. Discover a few elements to consider when creating your promotional videos. Read More

Listing your products on comparison shopping engines (or CSEs) can be an effective way to find qualified buyers. But knowing which of the CSEs are best suited for your online store can sometimes be a challenge. In a recent article on the Solid Cactus blog, Jaclyn Rudeski reviews the Top 10 comparis Read More

Many hotels are remodeled every few years in order to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this exact same mentality should be applied to your hotel’s digital property – your website. The web is constantly changing and to stay on top of current t Read More

The most important thing to understand about SEO is that it is a long term process and that the strategy needs to be ongoing. If you optimize your site well and start in on some good link building, you may see an improvement within a few months. Don’t think that that means that it’s OK to scale bac Read More

An outbound link is any link on your site that sends visitors to another site. It could be a link to your social profiles, an article you quoted in a blog post, a local event page, a business partner and so forth. Outbound links can be bittersweet for some site owners. While they might be a great w Read More