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Recently, I was faced with the uphill battle (or so I thought) of having to change my existing permalinks to a shorter URL structure. Read More

Most people that come to your website will never buy anything. They didn't buy anything because you need customer engagement first. Here are 5 ways to do that. Read More

With all the “new media” out there, email sounds like a relict from the past. Yet, email continues to be one of the most effective means of engaging customers and driving sales. But getting an email marketing campaign right takes a combination of know-how, research, and a bit of trial and error. Read More

Penguin update is synonymous for link spam. If you were hit by Penguin then it can be presumed your involvement with spam building was expressive. Read More

LinkedIn Groups are a great tool to brand yourself and your company. Use these strategies to effectively market yourself as an expert online. Read More

Your website may have all sorts of features such as Facebook buttons, forums, widgets and so forth. Is it taking too long to load though, and what do your users think about it? Here I'll give you some insights... Read More

Companies that automatically publish their blog posts to social media get 50% more leads than companies that don't. Read More

Typically, new start-ups have limited funds and limited staff to support a large marketing campaign, so it can be quite challenging to build a customer base.

The key is to use as few of your own resources as possible and automate the process to get the most results for the least amount of money Read More

Growing up in India I remember a time before television where advertisements on the radio and those shown before the Bollywood movies in theatres were very exciting. In the 70's and 80's, India was mesmerized by ads like the Liril Soap girl. And even though I never used Lifebuoy (another soap brand Read More