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Evo is a leading online retailer of outdoor gear and fashion apparel.

Here are 7 digital marketing tactics to learn from Evo:

1. Categorize your online store by product, price, gender, color or brand to make your online store user friendly
2. Use coupon codes for special offers in order to d Read More

Visual marketing is the use of images, colors, video, signs and symbols to get potential customers to become attracted to your products and/or services. Read More

Business-to-business marketers will focus on social media and inbound marketing strategies in 2013, according to a recent report by Software Advice, a website that reviews CRM software solutions... Read More

Judging by the small businesses I know and work with, the top three challenges don't really change that much:

* Time
* Budget
* Expertise

That's the trifecta that most small businesses struggle with in marketing and beyond. In most cases, they're very passionate about their work and busines Read More

When it comes to keyword research one of the most important things to factor into your process is user intent. Two people could search for very different things and use the exact same search query. For instance, if I were to search for “apple” am I looking to buy a new computer or do I need ... Read More

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Read More

Evergreen content is content (blogs, articles, white papers, videos, etc) that will be useful and informative for your readers for a long time to come. The beauty of well-written evergreen content is that it will continue to naturally attract visitors, links and social shares long after its initial Read More

This post will help coupon sites learn how to add value to their Merchant's programs instead of just poaching off of a merchant's trademark or url + terms like coupons or discount codes. Great for Merchants and Coupon Sites to read. Read More

A post of quick tips and tricks to help reassure online customers so that you can increase your revenue. Read More