BizSugar.com › Online Marketing › The Long Term Impact of Evergreen Content

Evergreen content is content (blogs, articles, white papers, videos, etc) that will be useful and informative for your readers for a long time to come. The beauty of well-written evergreen content is that it will continue to naturally attract visitors, links and social shares long after its initial publication and promotion. The graph below shows how an evergreen blog post, published in early April 2012 is still seeing spikes of traffic and activity from time to time.