BizSugar.com › Online Marketing › Are You Thinking Like Your Target Audience?

When it comes to keyword research one of the most important things to factor into your process is user intent. Two people could search for very different things and use the exact same search query. For instance, if I were to search for “apple” am I looking to buy a new computer or do I need a pie recipe? Which searcher is the one you want coming to your website? On the other hand, two people could be searching for the exact same thing and use very different search queries.