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I was thinking the other day why I have enjoyed consulting with small business owners for so many years. Talk about reality shows. What is more real than talking to the person who created, owns and operates a business? Read More

When someone searches for your company online, they might see your site as the first result, but they also see nine other sites after it on the same page. These sites could potentially distract, or even turn away your potential customers. Here are some tips on how you can control your brand by owning the first page of Google Read More

WP Blogs can be tracked with an array of analytics tools that build actionable data sets. This article is the first in a series that takes the reader through building actionable data, and ROI, on little or no budget Read More

This community is designed and managed to re-spark their interest in an on-line community, as a resource. It’s someplace to bounce new ideas off other professionals, discuss recent developments and seek second opinions Read More

Your Ad Here: De-mystifying the Business of Media & Advertising provides a high-level overview of basic advertising concepts and how to implement them in a media plan. The chapters are laid out in an order that follows the process of a media buy, making it a quick read with easily digestible tips, tricks, and examples as the reader follows the case study of retailer Crazy Boy Jeans, who is making a buy to promote an upcoming denim sale Read More

As you grow on Twitter, does it make a difference if your Twitter profile picture is just a brand name logo or has a picture of a real person for your company. This post discusses the debate on whether your customers and the community relate via social media channels to businesses on a stronger level with brands that have real faces instead of just a plain logo Read More

Marketers have historically pointed to a general lack of data as a reason programs and campaigns are not reaching their pinnacle. A dearth of data, however, is no longer marketing’s kink in the hose. According to the forthcoming report from RSR, few retailers believe they are taking the necessary steps – or implementing the right programs – but they are not blaming a lack of data. Now the issue is how to organize the data and put it to good use.

It is very safe to indicate that substantial growth of for personalization software is on the horizon. The software that does the best job of organizing data, segmenting it, and attaching it to content will likely see the most growt Read More

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters Read More

When you get into business, it’s easy to get carried away by millions of options and opportunities that come by. It’s easy to lose focus on your primary goal. But do you know what your goal is Read More