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Back in 1982, FR David sold 8 million copies of his song ‘Words’. He sang: “Words don’t come easy to me". If like Mr David, words don’t come easy to you, then this is the article for you. Read More

Big businesses often have an advantage over us small guys when it comes to running profitable companies. They can absorb costs better, have higher budgets for marketing and other expenses, and they carry a lot of weight to make things happen faster. This doesn’t have to be the case however. When it Read More

A few weeks ago, I returned from a long trip. I wasn’t feeling terrific, but chalked it up to jet lag and exhaustion. After a few days, things started getting worse. I was feeling very bad, pains in places I didn’t think I should be having pains. I was in agony, so I started searching the web. Read More

It's not enough for your business to just be present online, these days, you have to be active and reach out to new clients and customers. If you can successfully engage readers and clients online, you might just surprise yourself with the boost your business receives. Read More

Influence in social media has become a hot topic lately. What is influence and how I can get my hands on measuring it? Sounds almost reasonable as all our lives we have had numbers equated to us – height, weight, siblings, test score, grade point average, goals, interviews, jobs, performance, salar Read More

How would your marketing change if your goal was to create advocates and not sales? Really stop and ask yourself that question: How would your marketing change if your goal was to create advocates and not sales? Read More

Article explains what SEM is and isnt (it isnt SEO) for the beginner along with definitions of key SEM related terms. From Site "Note: it's NOT the same as Search Engine Optimization. Here's what you should know." Read More

Last week, I reported to you on the keynote by Glen Senk, CEO of Urban Outfitters, the multichannel consumer and the importance of having a holistic mobile strategy in place.
And there were many other sessions and ideas worth sharing. Read More

Major lessons learned from a blogger who's only been blogging for 2 months. Read More