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Twitter content ideas for great business tweets to build an active Twitter community in line with your social media strategy. Read More

Successful salespeople are selective about where and with whom they spend their time. They are out looking for “real” buyers — customers and prospects who have both money and the ability to buy. Every minute you spend with an unqualified prospect is time not spent with a qualified one. To that end, Read More

You may wonder why Rob Langstaff, the one-time president of Adidas Japan and Adidas America, would leave one of the largest and most successful shoe companies in the world to go off and start his own business. Simple: He recognized that the market lacked men’s footwear that could work in both a cas Read More

Here are 3 important ways you can partner with your Search Marketing agency to get the best results. If you want to establish an authentic online presence, you'll need to develop your own unique voice in social media. You'll need to generate unique content on a frequent basis. You'll need to respon Read More

My hands are wringing in anticipation as I await my download of the latest 2011 B2B Marketing Report from MarketingSherpa, eh! WooHoo…man, I love what these guys test and ask and their surveys are in fact SPOT-ON for my own SEO practice here in Canada!

So, who are these MarketingSherpa folks? U Read More

Many SMBs face shopping cart abandonment rates of up to 70%. RevenueExpect today launched the first remarketing suite designed and priced for SMBs at $50 a month. Hear from SMB customers how they've improved customer service, increased online sales by as much as 20%, and ultimately found RevenueExp Read More

We all know that customers are changing the way they buy.  It’s driving profound change in the way sales and marketing need to engage customers.  Read More

I have been using the Networked Blogs Facebook application for some time, and I have really started to question its value. I read a post by Larry Brauner called 7 Reasons for Disappointment with the Facebook NetworkedBlogs Application, and it got me thinking about the problems with this applicatio Read More

However, some recent shopping experiences have started to make me question the value of these loyalty programs when they’re not properly executed. Those sweet deals intended to lure in business can quickly sour the brand relationship if you don’t manage the details. Read More