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Businesses shouldn't rush into social media.

Because having no social media presence at all is better than having a bad one.

Just because something is popular or trendy doesn't mean you need to do it.

Pinterest for your business is probably a waste of time. It all depends on your unique si Read More

Pinterest is all the rage in social media, but most small businesses shouldn't waste their time with it. Here's why, and what you should focus on instead. Read More

“What is the ROI?” “What are we paying for?” This is a common question we get from our clients and after much soul searching I felt the need to address the question head on. Read More

If you’ve visited Washington, D.C., recently, you know that Georgetown Cupcake on M Street NW has become a major destination. How have Katherine Kallinis and Sophie LaMontagne, the sisters who started the company, turned a humble cupcake into such a blockbuster success?
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You are probably familiar with the expression that guides real estate: location, location, location. In today’s world of marketing and the increasing trend toward mobile, we may soon find ourselves uttering the phrase, Keep it simple, simple, simple. Read More

Anyone who has done a Google search in the last two years has probably noticed their search engine results page looks different. No longer is the Search Engine Results Page (SERP) filled with lines of text. Many results now contain rating stars, images, and vital information. These data-rich result Read More

Gives 10 Reason why you should really start doing Video Internet Marketing. The conversions, the SEO, the viral opportunities. Read More

The concept of Twitter is that you can follow people to see what they are saying, and in turn people can follow you to read your comments. This simple concept is a goldmine when you apply it to your business. Read More

A business that offers a military discount makes a definitive statement to our men and women in the service. It gives them a sense of being appreciated. That appreciation can translate into a lifetime of patronage. Not a bad thing. Read More