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Most people start with the soft metrics because they’re easy. The metrics that matter even more though, are those that track the impact of your investment on your growth, pipeline, sales and bottom line. Read More

Web users today are becoming more impatient when waiting for web pages to load. Back in 1999, the ‘8 second rule’ surfaced, based on the assumption that web users would give up on a site if it takes more than 8 seconds to load. Today, expectations are much higher and visitors will leave after a cou Read More

Will your small business website survive another round of search engine algorithm updates? Here's how to stay protected AND at the top of search engine results. Read More

Did you know that you can help your customers help you to improve your SEO? Find out how.
Simple follow this step. Read More

Every social media expert blogging today will tell you that in order the get the most out of a Facebook page, you have to post relevant, engaging content regularly for your followers. But what does that really mean?

We get a lots of questions from small business owners looking for more specific Read More

In the US, mobile app usage (94 minutes per day) had already beaten internet usage (72 minutes per day). It’s also projected that by 2014, mobile web usage will overtake desktop web usage - which means that consumers will be increasingly dependent on their mobile devices to access the internet. Read More

Many businesses operate on seasonal schedules. For example, a pool cleaning service in New England isn’t going to get much business in January and a snow plowing company won’t have anything to do in July. Read More

Recently I had the chance to interview content marketing expert Ann Handley. If you’ve ever researched content marketing tips and best practices chances are you have come across Ann and her expert advice. Read More

One question I frequently hear from clients is "How do I know which LinkedIn invitations to accept?" We'll try to clear that up in today's "FTQ" (Frequently Tweeted Question) video. Read More