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Whenever you put out a material, the one thing that will grab people by the throat is the consumer benefit. Tell them what they are bound to gain if they join your promo or buy your product or do whatever it is that you want them to do. We wrote about that too in more detail on our past post... Read More

Advertising copywriting tips is one of the topics that is so hard to write because there have been many attempts to write about this in the past. Type the topic on Google and you will have at least 40 pages of write ups about this. It is also something that not everyone can be good at. Don’t get me Read More

If I’ve learned one thing working with webmasters and SEO companies for the last six years, it’s that good help is hard to find – especially when it comes to the trickier part of link building. The marketplace has reached a point where it’s easy to find decent articles for distribution and you can Read More

The Life & Culture section of The Wall Street Journal weekend edition often features a showcase of graphic design. As much as I post about technology, media, brands and business, I love having the time to get lost in design on the weekends. Recently, I shared examples of beer can label design from Read More

With more favorable statistics pointing toward mobile becoming a very viable and profitable medium, I feel that companies are allocating budgets in 2010 for 2011, but we’ll start to see serious growth of mobile presence in the marketplace in 2011. I will say this, 2010 was the year that many compan Read More

Because social networks and the internet in general allow people to know more about things easier, people are expecting a lot of sincerity and honesty from everyone that is online. The brands that are compassionate and charismatic are the ones consumers are attracted to. If the brand actually knows Read More

A good domain name will make a huge difference in today’s highly competitive online market. If you are looking to create a successful online business or improve an existing one, it is crucial to take the time and plan how to choose a domain name that will drive traffic to your business. Read More

Advertising by the Numbers is one of the favourite topics of the whole advertising industry because of the sheer number and quality of insights you can get when you see the numbers and when you interpret the numbers right. The good news is that numbers of for 2010 advertising are finally out and yo Read More

Please bear in mind that this list is not comprehensive but it contains the major points that you should remember. As long as you follow these laws, you should be able to stay clear of any trouble. Also, keep in mind that the most important thing to remember when creating any kind of advertising ma Read More