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Have you ever wanted to send out a link request to thousands of people without being a spammer? Now you can, thanks to social media. Let’s look at the ways you can use great content + social media to establish trust, build an audience of bloggers who love to link out, get exposure for your link wor Read More

TweetChat may be down for an undetermined period of time, we still need to be able to take part in Twitter chats. Tchat.io allows you to do just that. The tool was launched earlier this month and works with the new Twitter API. Read More

Any time you can make your sites and your content feel more personalized, it’s a good thing. Google now offers a way to better personalize a site by inserting your photo beside the search results Read More

Instagram just launched video functionality. Glorious, 15-second, editable video functionality. Complete with image stabilization. Read More

In Episode 25 of the Content Marketing Podcast, we talk about those numbers that haunt the content marketer -- number of e-newsletter subscribers, follower count, e-book download tally, etc. -- and how to keep them in perspective. Read More

The intensity and sophistication of cyber-attacks are making it increasingly difficult for small businesses to protect sensitive information online. Read More

By taking a unique product and applying niche marketing methods, a small company was able to build brand loyalty in their hometown and beyond. Read More

The "secret" to writing seductive web copy is to follow a proven 6-step process. To get started you need to know exactly who you want to seduce...

How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a markete Read More

Is your company getting your best work? Do you come in every day energized, enthusiastic, creative, and engaged? If not, you're not alone, at least in the U.S, according to the latest Gallup poll of employee engagement, which you can see if you scroll down through the wealth of data my HBR colleagu Read More