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Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advoc Read More

Today we’ll talk about how to select a niche to curate.

Maybe you’re someone who has a product or service or idea and you want to know how to down to a specific niche and actually monetize the strategy.

Another type of person who might ask this question a lot is the someone that wants to star Read More

If you are one of the new age of entrepreneurs who hates the thought of doing a business plan as a first step in starting your new venture you will love this message. More and more professionals agree that a better strategy is to explore and fine tune your assumptions before declaring a specific pl Read More

By Steven Scheck

The concept of X-ray vision is nothing new to us. Having been fed strongly by the popular comics and films, we do fantasize about tracking strangers across the walls or identifying burglars on the other side of a closed door.

Massachusetts Institute of Technology has devised Read More

Don’t you just love it when people in your community ‘Like’ your posts on Facebook, send you interesting information, and support you when you need help? Yeah, I thought so. I do too.

So it’s no surprise people in your community like this as well. It may be time to give some love to your tribe. Read More

Managers often critique an employee or give praise. Feedback is just part of the work cycle. When feedback is delivered in a proper manner, you can see great results. Let’s take a look at a few ways to make sure your feedback is getting the desired results. Read More

Working from home, you need to make sure that your home office is conducive to you getting work done. Here are some tips. Read More

One of the questions I get asked a lot, and even talked about in a recent HOA, is whether or not businesses should promote themselves on social media. Read More

By Megan Totka

Strengthening and growing your business along with engaging and developing your employees should be the items at the top of your “to do” list. Fortunately, when executed properly, these goals complement one another very nicely. However, when they are poorly executed, they can put Read More