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The theory ois this. If you offer something for free, it will generate interest. And that will (eventually) turn into sales. But there's another way to look at it, Seth Godin explains. It could be that by giving your product or service away, you never really give customers a chance to evaluate the Read More

Google has been working on building Google Stars - a centralized and a broader bookmarking service. Aptly named Stars, the service will help you save your favorite web pages. Read More

In today’s world of branding, companies pay some attention to branding but they don’t quite seem to understand the power that it has to set your business apart from the competition. Read More

In this post, you're going to learn why social media might not be the problem and how you can identify what's not working for your business. Read More

By Sabina Stoiciu

Every business strives to become a brand in time. As this is not just something that happens overnight, the brand is built slowly, constantly and through various ways. Elements like written materials, online communication channels, and promotional objects can contribute to buil Read More

Digital Marketing Philippines shares the following guide to help SMBs kick-start their content marketing campaign – and reap the benefits they deserve. Read More

Finding funding for a franchise isn't easy, especially when you are a young entrepreneur. In his May post for Franchise Direct, Joel Libava, the Franchise King, describes a potential solution to the funding question for younger franchisees. Read More

As you progress, as an internet marketer, you should be looking to promote your site and yourself.

There are a number of different ways that you can do this.

A lot of this will depend on what you are trying to promote.

It differs slightly, depending on what type of business you are in, but Read More

The Princess Bride has been one of my favorite movies ever since I was little. Growing up, I may have changed, but the movie only got better. Looking at it now, I don’t just see an entertaining classic film, but also many great lessons for business success (and none involve a land war with Asia!) Read More