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Once upon a time, if you wanted to be a sucessful business person, you took a few business courses in high school, and after graduating, you could get a general business degree. It was a degree, but it really couldn’t completely prepare you to launch a successful startup right out of college. It wa Read More

The more your followers interact with you, the better results you will see from social media.

Let’s look at a few tips that can help you increase engagement. Read More

LinkedIn has updated the look of its profile pages by making analytics and insight front-and-center. On the new LinkedIn page, users will find two important stats right at the top. Read More

Overwhelmed by the onslaught of apps that promise to make your life more productive? You’ll learn to organize your emails, take control of your finances, streamline your grocery shopping and never miss a to-do again. But getting yourself to use the apps as intended is where you fall short. They’ll Read More

One of the key things to stay on top of – and something that’s easy to forget – is to keep your social media scheduled, exciting and in line with the holidays. Most importantly too, ensure you’re talking to your customers. A well thought out and organized page can lead to extra sales, new customers Read More

It is important that your brand is sending the right message to the public. Here are just seven ways to bolster a new or not-so-sparkling brand image. Read More

This holiday season, don't overlook giving back to the one person that makes your business possible. Read More

Tis The Season: Give A Little and Earn A Lot of Customer Loyalty

Reciprocity, or what I like to call the “favor principle”, is an element of social psychology that is very important to understand when running a business. It basically involves the feeling and response someone gives when shown an Read More

As we have been through the most important aspects that are likely to work for a successful B2B marketing campaign, it is time that you pull up your socks and get on with the preparation for a power packed marketing 2015. Read More