BizSugar.com › Marketing › Boost Your Ecommerce Business With Reciprocity

Tis The Season: Give A Little and Earn A Lot of Customer Loyalty

Reciprocity, or what I like to call the “favor principle”, is an element of social psychology that is very important to understand when running a business. It basically involves the feeling and response someone gives when shown an unexpected kindness. Essentially, when one person acts in a friendly way towards another person, the person receiving this kind actions will be far more inclined to reciprocate in a friendly or helpful manner. I guess that’s a really wordy way of saying, “give and you shall receive” and clever store owners can apply this very principle in marketing to their benefit.