When, Why, and How to Fire That Customer

When, Why, and How to Fire That Customer Avatar Posted by Becky under Customer Service
From http://www.businessweek.com 3589 days ago
Made Hot by: on October 24, 2007 1:31 pm
Getting rid of the unprofitable, the time wasters, and the crazy-makers in your midst Read More

Is Your Social Media Marketing Strategy Passive or Active?

Is Your Social Media Marketing Strategy Passive or Active? Avatar Posted by wontonu under Online Marketing
From http://www.toprankblog.com 3589 days ago
Made Hot by: on October 24, 2007 1:06 pm
When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything? Read More

Most Americans Say Green Advertising is “Just A Marketing Tactic”

Most Americans Say Green Advertising is “Just A Marketing Tactic” Avatar Posted by dobbie under News
From http://blogs.mediapost.com 3592 days ago
Made Hot by: on October 23, 2007 2:04 pm
Seven in ten Americans either 'strongly' or 'somewhat' agree that when companies call a product "green" (meaning better for the environment), it Read More

Balancing Work and Life: Me Time

Balancing Work and Life: Me Time Avatar Posted by Becky under Self-Development
From http://online.wsj.com 3590 days ago
Made Hot by: on October 23, 2007 2:03 pm
When Amanda Raab started online jewelry business PurePearls.com in 2004, she was excited, motivated and energetic. Less than two years later, she was just plain exhausted.

Like many entrepreneurs, Raab learned the hard way that she needed to maintain a more healthy balance between the work she loved and the personal life she neglected. Many bu Read More

Persuading Others to Share Your Vision

Persuading Others to Share Your Vision Avatar Posted by Becky under Management
From http://www.businessweek.com 3589 days ago
Made Hot by: on October 22, 2007 10:50 pm
Over the past 12 months I have spent hours in conversation with some of the most inspiring individuals in business and education to pinpoint the exact techniques and strategies these men and women use to inspire others to follow their vision. TFA Founder Wendy Kopp was one of them. Her story is amazing. Kopp developed the idea based on a Princeton Read More

Before Your New Product Launch, Solicit Criticism

Before Your New Product Launch, Solicit Criticism Avatar Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 3591 days ago
Made Hot by: on October 22, 2007 4:10 pm
Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book “The Four St Read More

Do Web Ads Lack Credibility?

Do Web Ads Lack Credibility? Avatar Posted by ArmadaIG under Online Marketing
From http://www.brandweek.com 3591 days ago
Made Hot by: on October 22, 2007 4:10 pm
A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse Read More

Four Secrets To Copywriting That Sells

Four Secrets To Copywriting That Sells Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 3589 days ago
Made Hot by: on October 22, 2007 1:20 am
Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co Read More

A “Welcome” Message Keeps 'Em Coming Back

A “Welcome” Message Keeps 'Em Coming Back Avatar Posted by suzyQ under Online Marketing
From http://blogs.mediapost.com 3589 days ago
Made Hot by: on October 22, 2007 1:20 am
Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me Read More

Scientists Give PR People a Hand with Two Recent Studies

Scientists Give PR People a Hand with Two Recent Studies Avatar Posted by wontonu under Public Relations
From http://blogs.bnet.com 3591 days ago
Made Hot by: on October 21, 2007 7:10 pm
The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Contributor of the Week Sets Small Business Example

When John Paul Aguiar launched his blog two and a half years ago, it was with a much loftier goal than simply finding a … More
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