Power Headlines To Increase Conversion

Power Headlines To Increase Conversion Avatar Posted by rupalik under Sales
From http://blog.marketingtips.com 3385 days ago
Made Hot by: on October 14, 2008 6:45 pm
Professional copywriters know that All successful sales letters start the same way: with a compelling headline! In fact, the headline is the most important element of your salesletter because it's key to grabbing your readers' attention — and keeping it! And you only have a matter of seconds to do this. If you don't instantly excite, inspire and Read More

When Times Get Tough, Small Businesses Learn To Share

When Times Get Tough, Small Businesses Learn To Share Avatar Posted by luckycharmer under Marketing
From http://www.smallbizresource.com 3384 days ago
Made Hot by: on October 14, 2008 6:44 pm
What are small businesses doing to cope with the economic situation? Here are a couple of peeks from Utah and California. Read More

Cause-Related Ads Get More Attention, May Increase Sales up to 74%

Cause-Related Ads Get More Attention, May Increase Sales up to 74% Avatar Posted by luckycharmer under News
From http://www.marketingcharts.com 3384 days ago
Made Hot by: on October 14, 2008 6:44 pm
Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University's Fuqua School of Business. After participants were exposed to either a cause-related or a generic corporate Read More

9 Little Known Traits of Successful Bloggers

9 Little Known Traits of Successful Bloggers Avatar Posted by rupalik under Online Marketing
From http://www.copyblogger.com 3385 days ago
Made Hot by: on October 13, 2008 11:38 pm
We all know the “rules” of blogging. Produce consistently high-quality content, position yourself as an authority, cultivate relationships with your readers and other bloggers. But some of the best and most popular blogs have traits that might surprise you. Here's how being negative, angry and stupid (in the right ways) can create breakthrough su Read More

iPerceptions says current ad formats ineffective

iPerceptions says current ad formats ineffective Avatar Posted by suzyQ under Online Marketing
From http://www.bizreport.com 3385 days ago
Made Hot by: on October 13, 2008 11:36 pm
Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked. The research firm found th Read More

Private-Sector Workers Want Employers to Help the Poor

Private-Sector Workers Want Employers to Help the Poor Avatar Posted by luckycharmer under Management
From http://www.marketingcharts.com 3387 days ago
Made Hot by: on October 13, 2008 11:09 pm
Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to a survey conducted by Harris Interactive for Millennium Promise and CareerBuilder.com. About half of workers cited social responsibility as the top reason their companies should help thos Read More

Affiliate Marketing on Twitter - Does it Belong?

Affiliate Marketing on Twitter - Does it Belong? Avatar Posted by rupalik under Marketing
From http://www.problogger.net 3388 days ago
Made Hot by: on October 13, 2008 11:09 pm
Lately I've noticed more and more affiliate marketers getting onto twitter. There's been a real buzz about it actually in many internet marketing circles - almost like it's the latest 'new' thing (I guess it is relatively new). The unfortunate thing is that the model I'm seeing some internet marketers use on Twitter is quite spammy. Some have spa Read More
Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It's very hard to change the direction they're already headed. It's very hard to fix the cultural mistakes that have been ingrained in the company since its ear Read More

The 8 Layers of a B2B Web Marketing Plan

The 8 Layers of a B2B Web Marketing Plan Avatar Posted by himangim under Online Marketing
From http://webmarketcentral.blogspot.com 3388 days ago
Made Hot by: on October 13, 2008 11:08 pm
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Read More

Hand Visitors the Keys to Your Web Site

Hand Visitors the Keys to Your Web Site Avatar Posted by cre8pc under Products and Services
From http://www.usabilityeffect.com 3387 days ago
Made Hot by: on October 13, 2008 10:10 pm
The next time you design a web site, its okay to take it for a joy-ride. You've earned that right. But, make sure you throw the keys to other drivers and let them take it on the highway or down the street to Starbucks. These people are your user testing hero's. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Personal Finance Inspires this Contributor of the Week

While improving personal finances is certainly the motive behind why many entrepreneurs and small business owners start … More
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