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Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. How does Read More

Here's a provocative look at the shrinking real estate Google devotes to organic search. As the author Aaron Harris points out, it gets worse as Google's carousel is implemented. Mobile is particularly brutal. Read More

In my previous post about social media ROI, I talked about establishing a baseline as one of the first steps. Remember, after you establish your baseline it’s important to track those metrics on a monthly basis. The next step in calculating social media ROI is to create and maintain a time line of Read More

After you have defined goals for measuring social media ROI the next step is to establish a baseline, or internal audit, of where your organization stands now. You need to take an inventory of a variety of business variables (both financial and non financial) that you can use to determine social me Read More

Social Media Archetypes make up the majority of the social media audience. Knowing this audience and engaging them with compelling content in appropriate ways is important. Read More

Continuing to use Excel to manage your growing business will cost more money than investing in an inventory management solution. Individuals who have made the transition from Excel to an inventory management solution have seen a quick return on the investment. Read More

For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More

Seeking for best networking events to get started building wider strategic connections?

You've plenty of excellent options out there. A quick search on Google can provide you hundreds of websites that you can go to. To save you the time, we pick out the top 4 best websites that are worth your ti Read More

In this article I'll be talking about the 5 tricks your competitors know, but you don’t. In sharing this I hope to encourage you – helping you to realize that you have entered into a journey that takes time and work. But if you are willing to put in the time, there is no limit to what you will acco Read More