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This week a solopreneur sent me this question by e-mail: “I’ve identified my niche; do you have any thoughts on how to develop it?” Here’s my reply. Read More

Google acquired a thermostat company called Nest for $3.2 Billion this week. Shocker or was it? The Consumer Electronics Show in Las Vegas last week, was packed full of internet connected devices. I'd thought it might be useful to summarize recent articles and some actions you might consider. Read More

Are you struggling to close a deal? These 7 strategies can help you follow-up effectively in order to get your client to sign on the dotted line. Read More

CircleCount is an awesome tool to measure your Google+ influence and analyze your activities on Google+. CircleCount measures your comments, +1s received, reshares and tracks follower history and gives you a graphical analysis of the data. CircleCount gives you an insight into your Google+ activiti Read More

To build, manage, and get the most out of teams, leaders need to find balance in how they communicate with the team and how they operate personally and this starts with language. Read More

Quality Assurance is an important part of any organization that provides software solutions to internal or external customers. But for small and medium-sized businesses, managing the QA process can be difficult, especially during tough economic times when management requires projects to be delivere Read More

Over the past four months, I have seen my referral traffic from Pinterest go up by approximately 50%, every month, and that will continue to increase, mostly thanks to the tool Pinwoot. Read More

In all cases the tone and resources must be focused on capturing today’s customers, who are looking for engagement and connection rather than the traditional loudest noise. Z.E.R.O. marketing is not zero marketing. Read More

I've been talking a lot about the importance of visual marketing in 2014. Many of us aren't Photoshop geniuses or even creative enough to produce great visual content. I reached out to a bunch of my social media friends and put together a list of our favorite tools for creating great visual content Read More