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At some point in your life, you are likely to need to change jobs. No matter the reason, one of the ways you can advance your career is with the help of a career coach. Read More

Given the past year and all the challenges it held for small business owners, now more than ever the quality of adaptability is a prerequisite for small business owners. Looking for advice on how to promote a flexible strategy? Business owners can use these tips to find out how. Read More

We hear that selling out is a bad thing. But, as a freelance writer, sometimes it’s more about selling out on your own terms. Read More

Alex Pejak goes through the 'four Ps' and 'four Cs' of marketing, stressing the importance of looking at a deal from the customer's perspective. Read More

By Aileen O'Neill

As a firm of accountants we have recently commenced a social media campaign for our practice and from this we have gained some valuable experience and knowledge on various social media platforms, including Twitter.

Twitter is a very simple, yet efficient way for accountants Read More

I have frequently noticed business owners say that they perhaps never imagine being employed for someone else, because they like the liberty of being a business owner. Conversely, I have heard employees utter that they in no way want to have their own businesses. They presume that there is a lot of Read More

Link soft skills to specific objectives. If you want to track something, do something trackable... If one is trained for leadership skills, track how skills are applied to a specific problem. Read More

Driving traffic to your blog can be a challenge, especially on social media where hundreds if not thousands of links enter everyone’s news feed. Enticing people to click on yours can work if you have a compelling headline. But even then, there’s no guarantee, and you might be disappointed when you Read More

A pipeline full of hot leads is the only indicator of an active and successful B2B business. Businesses need to attract potential clients by creating and sharing content that interests them and then follow up with those who engage with it – an approach popularly known as content marketing. Read More