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Apple's marketing agency once made John Lennon Think Different. Yesterday marketing reality made Apple think different ... or just the same as anyone else. Read More

New payment technologies require effort and financial investment to implement. Here’s a look at the new payment options expected to shift consumer behaviors, and a bit of guidance on how to determine if the potential benefits and drawbacks justify the cost. Read More

Everyone has something go wrong at some time and I always say “the true measure of a business isn’t what you do when everything is going right, but how you handle things when they go wrong.” So when something goes wrong and one of your clients places a negative post on-line which potentially can so Read More

Most business mentors tell me that the single biggest problem they have to deal with in small companies is the lack of open, honest, and effective communication, both from the top down and from the bottom up. Some entrepreneurs forget that talking is not communicating. Fortunately these skills can Read More

In online terms, social media customer service is a low hanging business fruit and an area where you can steal a march on your competitors during 2015.

Usually around this time of year, I write about those online marketing trends that I expect to feature heavily during the following year. Howeve Read More

The best small business advice on turning around a business in trouble is to take action quickly. These tips will show you how to do that exactly and efficiently. Read More

Even if you're an established business, you've got things to to this time of year. Make sure you start 2015 off on the right foot by checking these to dos off your list. Read More

When working through a business sale, an inordinate number of resources on both sides of the table are dedicated to drafting and negotiating the Stock Purchase or Asset Purchase Agreement. This is true especially in the last one-to-two weeks before the closing. In fact, I’ve had clients remark that Read More

I wanted to find out more about Auntie Anne’s-and their locations, and Okey Reese, The Vice-President of Real Estate for Auntie Anne’s, was happy to oblige. Here's my interview of him. Read More