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Your company’s mission statement is your opportunity to define your goals, ethics, culture, and norms for decision-making. Here are the steps to writing a great mission statement. Read More

In this age of information overload, success is all about building a brand that stands out above the competition. Whether you are focused on your professional career, or starting your own company, YOU are the first or only brand that anyone will see and remember. That means that you need to overtly Read More

Writing a business plan is hard work, so I get lots of pushback from prospective new venture founders that it’s just a waste of their valuable time in this rapidly changing environment. They all claim to have the plan in their head, and writing it down will only slow down their success. In my exper Read More

Are you making a good first impression? Researchers with the UK’s Royal Academy of Dramatic Art (RADA) think not.
The organization has created a special division called RADA in Business to pass on dramatic skills useful to the business community. In a survey of 1000 business people conducted by th Read More

In my experience as a business advisor and angel investor these days, I seem to more frequently hear from entrepreneurs and business owners with “can’t-fail” or “get-rich-quick” ideas. In my view, these are the least likely to succeed, partially because the people behind them have the wrong expecta Read More

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. In my experience, it’s t Read More

Starbucks just announced that it’s closing all of the storefronts for its Teavana brand. And that could mean new opportunities for small businesses to break into the market. Read More

When you are starting a business with an exciting new idea, it’s easy to dismiss potential competitors as not being in the same space, or too fat, dumb, and happy to be concerned that you even exist. I hear it all the time as an angel investor, but I also see that same naïve or cavalier attitude co Read More

In case you hadn’t noticed, the world of business is becoming more and more a “gig economy.” This simply means that the number of people with a long-term single-employer agreement is going down, and the number of short-term contractors and freelancers is going up. It’s good for professionals, who g Read More