Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. In my experience, it’s the fastest way to create trust and authenticity in this age of the consumer.





Comments


Written by tiroberts
350 days ago

Very informative article, thanks for sharing



Written by lyceum
350 days ago

Marty: I will check out the book, Surfing the Black Wave: Brand Leadership in a Digital Age. I wonder what the black color is referring to?



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