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The Connected Generation consumer demands not just a presence on social media networks but a willingness and ability to build relationships and deliver business products. Read More

Whenever I publish my weekly social media roundups on Examiner.com and this blog, people ask me how I manage to cover so much ground. The answer is simple: I use services that allow me to keep an eye on most of the major news in my industry. Read More

There was an article published recently by Inc. which looked at a study to determine how social media activity affected workplace performance. The final results of this study revealed that those employees who were active members on 5 or more social media sites were the most efficient at work. Read More

I’m writing and speaking more and more about social business these days, as are many others, of course. Some of the others are really writing about scaling social media inside larger organizations. That’s certainly important, and a challenge, but it’s… Read More

Is content marketing just a fad? Should you seriously consider content marketing for your business? How should you start your content marketing campaign? In this article I'll answer these questions and also point you to some terrific online resources to help you begin content marketing. Read More

So many businesses wonder why their likes are not translating into more revenues. This post explains why more Facebook likes does not suddenly mean that your business is awesome. It's still all about customer experience on social media, on your website and in your store or office. Read More

How companies communicate with investors is changing. A study done at Stanford shows that Twitter is a useful tool. Read More

Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of video being uploaded to YouTube every minute. How can you make your videos stand out from the crowd Read More

After you've been sharing updates for a while and have attracted some followers to your Company Page, you're going to want to start paying attention to the analytics that LinkedIn provides, called LinkedIn Insights. Read More