After you've been sharing updates for a while and have attracted some followers to your Company Page, you're going to want to start paying attention to the analytics that LinkedIn provides, called LinkedIn Insights.
Making the most of LinkedIn Insights
Posted by mallton under Social MediaFrom http://www.thesocialmediahat.com 4045 days ago
Made Hot by: problogger78 on April 11, 2013 5:46 pm
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments
4044 days ago
But by far Linkedin is a great space to really get connected and network with a lot of different companies and people.
Thanks for sharing!
Eric
4045 days ago
Ti
4045 days ago
4045 days ago
Of course, the challenge is maintaining so many company Websites, including your personal site. I'm thinking businesses will generally need to make a decision about which social networks are most important for staying in touch with their customers. Maintaining a truly deep presence on most or all of even the major communities is becoming an unattainable challenge.
4045 days ago
Are your customers using Facebook, or is LinkedIn your best network... or maybe one of the second or third tier networks like YouTube or Pinterest might be really beneficial.
I do believe that businesses should have a presence on virtually every social network, but that doesn't mean they have to all be created immediately, or that you have to be *active* at the same levels on every network.
Once the ideal networks are determined, the next step is to make sure that you have correct tools and processes in place to make sure that your engagement levels are steady and as easy as possible.
For instance, for most businesses, I recommend getting a HootSuite account so that you can post to, monitor and respond to comments on Facebook, LinkedIn, Twitter and Google+ - particularly since HootSuite supports business pages for the three networks that do that, which means it's easier to post from HootSuite to your Google+ Page or LinkedIn Company.