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We all know what social media is but do you know what good social networking consists of? My guest today is sharing the 11 essentials you need for social networking.

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In this edition of the Blogger Interviews Series, the tables are turned and I’m the one answering the questions this time. When long time blogging friend Mitch Mitchell of I’m Just Sharing asked me to sit down and chat with in a Google+ HOA Read More

To figure out how social media can help your small business,you don't need to look far. Just examine how bigger businesses like prestigious tech company IBM is using it. Social media helps IBM employees gather customer feedback, innovate, share the company's expertise and their own and more. If IBM Read More

Though the general concept behind influencer marketing is nothing new, formalizing an influencer marketing strategy within an organisation and measuring its value to the company can be a daunting task. Read More

Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand's presence in the digital sphere; measuring results when they don't necessarily translate directly into sales; and Read More

The thing is social media is becoming the biggest way of driving valuable traffic to ones blog. Some of my reasons why I... Read More

Can you imagine that a food company can make it big with just the use of Facebook? It is possible. Here's how another company made it big with the help of social media. Read More

Have you ever considered using social media as a way of getting more leads? If you’re already using social media for your business, either to get more engagement, more traffic to your website or to raise awareness of your brand, why not also make an extra effort to also get more leads out of it? Read More

Defining “social media” isn’t as easy as it may seem. It is a complex, and increasingly so, business aspect that is constantly evolving. There are countless experts out there with their definitions. But it’s not an easy answer so I put together this infographic to help explain it. Read More