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As Google Plus continues to grow its active user base and integrate its “social layer” across its other products and services, the number of ways to utilize this powerful social media marketing channel only continue to grow. For any user or brand that wants to take a deep dive into their circles, s Read More

It’s that time of year for fresh starts and new commitments. Many of us commonly make resolutions for our personal lives. But how many of us really commit to resolutions for our businesses? Social media marketing in a constant state of evolution and change, it is so important to focus on this area. Read More

Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell's Animal Farm, all social-media users are equal, b Read More

Pinterest is simply an online pinboard that enable users to discover, connect and share their favorite visual content including videos and images found on the internet. Brands and businesses can leverage pinterest to drive traffic to their website or blog by sharing images and videos that their pot Read More

Are you struggling or confused with what you want to, need to or should be saying on your social media sites?

Get more serious and focused, have a better plan and strategy and follow these rules of engagement to get better results from social media. Read More

Social media played a significant part in the personal as well as the business world during the past few years. Its importance is expected to increase in the years to come. And the way things have turned out over the past couple of years, 2014 will be no different. Read More

It looks like people aren't the only ones swimming around Twitter these days, as sharks in Western Australia have also taken a liking to the microblogging service. That's right, sharks have gone social and will send out a tweet every time they are located within about half a mile of shore. Read More

To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes – over and over again. Read More

Social media is a fantastic medium of communication. Unfortunately, it is only as good as people want it to be. As a social media advocate and professional, I follow a lot of peers. While a majority are awesome at what they do, there are some whose behavior gives the industry a very bad name. I cal Read More