BizSugar.com › Social Media › 5 Social Media Rules Every Entrepreneur Should Know

Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell's Animal Farm, all social-media users are equal, but some are more equal than others.

What follows are five keys culled from darlings of the current social media landscape for increasing your influence in a way that can make a difference to your business strategies.