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Though I totally endorse guest posting to better your traffic and rankings, it’s not my biggest strength. Many bloggy friends have asked me to guest post, but I always get nervous about it and only those who are closest to me can strong arm me into writing a guest post. Read More

Yesterday I've engaged in some conversations on a forum and met this cool girl - Ti Roberts. One post on her website really intrigued me - 7 thinks I hate about SEO. So Ti is strictly against SEO and all-in for social media strategy.

But which one is really better? Read More

Yesterday Google revealed additional details about the capabilities of their new Social Search which is available in Google Labs. As I discussed in my previous article, last week both Bing and Google announced they would be including status updates from Twitter and Facebook into their new real-time Read More

Propinquity is a psychology term, it describes that people who interact with each other often are more likely to form relationships and become friends. It’s actually a very obvious phenomena, still there’s a term for it and there were studies made to prove this thing.

Of course, if your interact Read More

Here's a provocative look at the shrinking real estate Google devotes to organic search. As the author Aaron Harris points out, it gets worse as Google's carousel is implemented. Mobile is particularly brutal. Read More

In my previous post about social media ROI, I talked about establishing a baseline as one of the first steps. Remember, after you establish your baseline it’s important to track those metrics on a monthly basis. The next step in calculating social media ROI is to create and maintain a time line of Read More

After you have defined goals for measuring social media ROI the next step is to establish a baseline, or internal audit, of where your organization stands now. You need to take an inventory of a variety of business variables (both financial and non financial) that you can use to determine social me Read More

For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More

In this article I'll be talking about the 5 tricks your competitors know, but you don’t. In sharing this I hope to encourage you – helping you to realize that you have entered into a journey that takes time and work. But if you are willing to put in the time, there is no limit to what you will acco Read More