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When running a small business, it’s important to keep track of which tactics are working and which aren’t, so you can adjust your approach accordingly. This seems like common business sense, so I was surprised to read recently that only 25% of small businesses keep track of analytics on their websi Read More

In a previous blog post I talked about why you should make your website mobile friendly, but I didn’t really give you actionable information how to make your website mobile friendly that’s why I’m writing this blog post. Read More

Whether you’re curating content on your blog, email newsletter, or elsewhere, calls to action (also called CTAs) can help galvanize readers to take the action you want. These could include sharing the content with a friend, leaving a comment, following you on Twitter, or signing up for your next we Read More

Have you set up Google Analytics on your website?

Google Analytics provides really useful stats about your website that you should be looking at. If you haven't set up Google Analytics yet, check out this easy guide.

And then go set it up NOW. Read More

Until recently one of the easiest ways to build a lot of links very quickly was to buy a directory package where for a set price your site would be submitted to a set amount of directories. Read More

For many years a company’s website was the most important tool in a marketing director’s toolbox. However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like soc Read More

I recently began reading Malcolm Gladwell’s, What the Dog Saw. In the first chapter Gladwell takes an in-depth look at brilliant marketer Ron Popiel, founder of Ronco, and inventor of popular kitchen gadgets such as the Showtime Rotisserie & BBQ.

While I found it interesting to learn about the P Read More

One of my all time favourite bands is Pink Floyd. And two of their best songs just happen to be titled Time and Money. Read More

From outdated SEO practices to ignoring your competition, discover 23 of the worst blog marketing tips and how they can harm your small business strategy. Read More