BizSugar.com › Published News › Marketing › Page 2009

Is anything more influence-y than coffee? Mark Schaefer might be. As with coffee, though, influency marketing either needs management, or it will manage you. Read More

By Gregg Schwartz

Every business owner or entrepreneur needs to know how to sell, whether or not their job title involves the word “sales.” Chances are, you’d like to get better at selling. But how? Sales skills can be taught, but before you spend money on expensive sales training, one of the be Read More

The truth? If your company uses an Intranet, there's a good chance your employees hate it--and that could impact your social strategy. Here's why. Read More

In order to market your business properly online today it’s necessary to be creating quality content on a regular basis. In addition to helping your search and social visibility, the purpose of this content is to share your expertise in a specific industry in order to gain trust among target ... Read More

Have you ever gone to repurchase your favourite product or service only to find it is not available? Often you will hear or read a sign that says sorry. Instead of disappointing your customers here are ways to make sure your business can retain them and not say sorry. Read More

As technology allows more and more consumers to become “always addressable,” marketers must also evolve. The evolution of technology and consumer expectations is pushing marketing toward being what McKinsey & Company describes as “on demand.”
According to a recent article from McKinsey, things suc Read More

As a small business entrepreneur, you need to discover customers’s purchasing behavior and position your product in a way that will make them buy. Read More

When it comes to online marketing, there is a never-ending debate regarding whether or not social media is valuable. Some marketers swear by it, and are increasing their social media budgets each year. Some marketers fail to see how it can generate ROI, and claim social media is dead. Regardless Read More

How are small business employees using mobile devices in the office, and how is it helping them (or not helping them) get their work done? According to the Sage SMB Survey on Mobile Devices, laptops (used by 80 percent of employees) and smartphones (used by 81 percent) are the devices employees mos Read More