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Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five Read More

The percentage of visitors who visit your site and then leave after seeing just one page is what’s called the bounce rate.

In simpler terms, your visitors just bounce in and out of your site after seeing one page. The higher the bounce rate is, the more negative impact it has on your business. Read More

Have you ever imagined the ideal client for your business?
Have you ever been terribly wrong?
One of the most frustrating mistakes I made in the initial stages of my side business was not thinking about the larger picture. Instead of thinking about all the important aspects of a client (namely, h Read More

In this post I will show you 5 of the most common website mistakes and how to fix them. And some of the website changes you can make right now. Read More

Staying on top of social media can be confusing. With the vast amount of information out there delving into social media tips and tricks, it’s hard to know what to share, and when to share it. surepayroll has created an infographic entitled “Post, Pin & Tweet”, giving you the answers to not only wh Read More

So you’re sold on the fact that blogs are a fantastic way to build traffic to your site and convert visitors to customers. You’ve written two or three posts, but now…well, let’s say you’re lacking inspiration for more content.

It can be daunting, having to continually come up with engaging topic Read More

Effective Facebook ads, Google plus hangouts on air, business blogging plan, succeed globally, content curation, cybercrime, escaping Google’s wrath and more on this latest #TYBCommunity round up. This is our community news round-up where we share information from the blogs and other sources we fol Read More

Why do people buy one company’s products or services and ignore the products or services of a competitor? What influences people’s purchasing decisions? People’s purchasing decisions – both online and offline – are influenced by many factors. We share an infographic that summarizes the key factors. Read More

SMS marketing is an open frontier. With a few strong strategies you can boost your sales and enhance customer loyalty. Here are some ideas you can use to help you add SMS strategies to your marketing mix. Read More