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Direct marketing is only one of the many tools available to your small business today. But gaining the knowledge and experience to use these tools effectively is another matter. Check out Josh Grillo’s video on evaluating the pros and cons of your next direct marketing campaign then move on to some Read More

Email marketing is one of the most widely applied marketing tools and is vital for reaching those who are not at the cutting edge of the social media scene. Read More

Today I am being interviewed by Allison Duncan who runs the BlogsAloud Podcast as well as the BlogAllie podcast, which is produced in cooperation with the good folks at BlogInteract.com. She sent me her preliminary questions for the interview and one of them really struck the cord. Read More

Photos don't always indicate the whole story. Often there is a back-story. More meaningful photo album journaling involves telling the story and your feelings. Read More

Susan Berland teaches us smart strategy for your pictures. As a speaker I have tons of photos that I need to organize! Read More

As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Printed flyers and postcards can help you promote your online business, but are they worth it?

What should a flyer say to get people to visit my website or blog? What's the best way to do this?

Printed flyers and postcards are NOT my favorite marketing technique – but they still have some ap Read More

How often to send email newsletters to your email list subscribers?

You don't want to email too often and be seen as a spammer. But you also don't want to miss out by not emailing enough...

This short video discusses my best practice recommendations for email marketing frequency optimizatio Read More

One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management') Read More