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This is the age of though leaders where people look for someone who can inspire them and not just another copy of another person. Uniqueness is everything. Here's how you can get more followers by being a thought leader. Read More

Good old split testing... Just like sex at high school, everybody says they are doing it. But, in reality most people are either telling lies, or they are not doing it properly. Read More

Data quantity isn’t as important as data QUALITY.

You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so it’s vital you take the time to improve your data quality.

Here’s how address verification improves data quality... Read More

Age and experience are great, but not when the result is inhibition and fear. This is often the difference between big businesses and small businesses.

Smaller, newer businesses are still infused with entrepreneurial spirit. Older, bigger businesses are often in the realm of playing it safe. Read More

On the weekend I was looking to buy some new furniture for our house, and paid a visit to the local Furniture Superstore. After finally deciding on what we want to buy, we approached the nearest sales guy to discuss purchasing terms. Read More

Alright let's talk about climaxes today. The dictionary defines the word climax as: The most intense, exciting, or important point of something; a culmination or apex. Read More

How many of you become inspired when listening to an awesome TedTalk or conference presentation? When I attended sxsw interactive recently I thought my hand was going to break from writing down all the new ideas I was whipping up! I have created my top lists of people who post quality content for r Read More

Without a blog, you will find it difficult to reach out to prospects and engage them. If you don’t blog, no one will know that you even exist. It may also take your prospects a long time to discover you when you don’t have a blog. So, start a blog and you will simplify the process of establishing a Read More

One of the worst traits of am amateur copywriter is going overboard with the hype and power selling techniques. Read More