3 Multichannel Trigger Campaigns That Work

3 Multichannel Trigger Campaigns That Work Avatar Posted by ArmadaIG under Direct Marketing
From http://tmt.targetmarketingmag.com 3532 days ago
Made Hot by: on April 14, 2008 5:50 pm
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100% variable Read More

The Growing Influence of Online Social Shoppers

The Growing Influence of Online Social Shoppers Avatar Posted by digitalsmash under Direct Marketing
From http://www.emarketer.com 3539 days ago
Made Hot by: on April 7, 2008 12:31 pm
Who do consumers trust? Increasingly, each other. Read More
From the page: " Trendspottings does it right. By emulating their approach you can improve your eNewsletter results."

I've got to admit, the visual for this newsletter is really, really, really good. Read More

Six Tips for Direct Mail Gifts

Six Tips for Direct Mail Gifts Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 3568 days ago
Made Hot by: on March 8, 2008 9:18 am
Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages. Read More

Four Tips for Creating Emotional Direct Mail Appeals

Four Tips for Creating Emotional Direct Mail Appeals Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 3597 days ago
Made Hot by: on February 8, 2008 10:10 pm
While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More

4 Copywriting Steps that Will Sell Ice to Eskimos

4 Copywriting Steps that Will Sell Ice to Eskimos Avatar Posted by JohnH under Direct Marketing
From http://www.searchengineguide.com 3617 days ago
Made Hot by: on January 18, 2008 8:52 pm
Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples. Read More

Five Questions for Direct Mail Copywriters

Five Questions for Direct Mail Copywriters Avatar Posted by wontonu under Direct Marketing
From http://www.targetmarketingmag.com 3683 days ago
Made Hot by: on November 14, 2007 8:21 pm
In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor Read More

How Storytelling Boosts Response Rates

How Storytelling Boosts Response Rates Avatar Posted by JohnH under Direct Marketing
From http://www.targetmarketingmag.com 3700 days ago
Made Hot by: on October 29, 2007 7:53 pm
For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin Read More

Four Secrets To Copywriting That Sells

Four Secrets To Copywriting That Sells Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 3705 days ago
Made Hot by: on October 22, 2007 1:20 am
Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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BizSugar Contributor Builds Web Marketing Blueprint

From the beginning, Scott Dudley has focused on marketing for the Web, launching Lo Cost Marketing.com in November … More
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