Email Analytics Reveal Sweet Spots In Subject-Line Length

Email Analytics Reveal Sweet Spots In Subject-Line Length Avatar Posted by ArmadaIG under Direct Marketing
From http://publications.mediapost.com 3550 days ago
Made Hot by: on June 4, 2008 12:42 am
Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be. He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70. Read More
When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine Read More

3 Multichannel Trigger Campaigns That Work

3 Multichannel Trigger Campaigns That Work Avatar Posted by ArmadaIG under Direct Marketing
From http://tmt.targetmarketingmag.com 3601 days ago
Made Hot by: on April 14, 2008 5:50 pm
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100% variable Read More

The Growing Influence of Online Social Shoppers

The Growing Influence of Online Social Shoppers Avatar Posted by digitalsmash under Direct Marketing
From http://www.emarketer.com 3608 days ago
Made Hot by: on April 7, 2008 12:31 pm
Who do consumers trust? Increasingly, each other. Read More
From the page: " Trendspottings does it right. By emulating their approach you can improve your eNewsletter results."

I've got to admit, the visual for this newsletter is really, really, really good. Read More

Six Tips for Direct Mail Gifts

Six Tips for Direct Mail Gifts Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 3637 days ago
Made Hot by: on March 8, 2008 9:18 am
Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages. Read More

Four Tips for Creating Emotional Direct Mail Appeals

Four Tips for Creating Emotional Direct Mail Appeals Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 3666 days ago
Made Hot by: on February 8, 2008 10:10 pm
While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More

4 Copywriting Steps that Will Sell Ice to Eskimos

4 Copywriting Steps that Will Sell Ice to Eskimos Avatar Posted by JohnH under Direct Marketing
From http://www.searchengineguide.com 3686 days ago
Made Hot by: on January 18, 2008 8:52 pm
Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples. Read More

Five Questions for Direct Mail Copywriters

Five Questions for Direct Mail Copywriters Avatar Posted by wontonu under Direct Marketing
From http://www.targetmarketingmag.com 3752 days ago
Made Hot by: on November 14, 2007 8:21 pm
In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor Read More

How Storytelling Boosts Response Rates

How Storytelling Boosts Response Rates Avatar Posted by JohnH under Direct Marketing
From http://www.targetmarketingmag.com 3769 days ago
Made Hot by: on October 29, 2007 7:53 pm
For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Shane Gibson @ShaneGibson Takes Social Marketing to a Global Audience

If you have any doubts about the power of social media as a global marketing tool, just talk to Shane Gibson. As … More
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