Hard-sell or soft-sell approach in your copy? What's the best way to go? Read More

Marketing stupidity on the grandest scale

Marketing stupidity on the grandest scale Avatar Posted by waltgoshert under Direct Marketing
From http://bcs.targetmarketingmag.com 3627 days ago
Made Hot by: on June 20, 2008 2:28 pm
Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment. "My Kindle arrived last week, and, in a word, Amazon's fulfillment stinks." Read More

Email Analytics Reveal Sweet Spots In Subject-Line Length

Email Analytics Reveal Sweet Spots In Subject-Line Length Avatar Posted by ArmadaIG under Direct Marketing
From http://publications.mediapost.com 3642 days ago
Made Hot by: on June 4, 2008 12:42 am
Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be. He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70. Read More
When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine Read More

3 Multichannel Trigger Campaigns That Work

3 Multichannel Trigger Campaigns That Work Avatar Posted by ArmadaIG under Direct Marketing
From http://tmt.targetmarketingmag.com 3694 days ago
Made Hot by: on April 14, 2008 5:50 pm
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100% variable Read More

The Growing Influence of Online Social Shoppers

The Growing Influence of Online Social Shoppers Avatar Posted by digitalsmash under Direct Marketing
From http://www.emarketer.com 3700 days ago
Made Hot by: on April 7, 2008 12:31 pm
Who do consumers trust? Increasingly, each other. Read More
From the page: " Trendspottings does it right. By emulating their approach you can improve your eNewsletter results."

I've got to admit, the visual for this newsletter is really, really, really good. Read More

Six Tips for Direct Mail Gifts

Six Tips for Direct Mail Gifts Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 3729 days ago
Made Hot by: on March 8, 2008 9:18 am
Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages. Read More

Four Tips for Creating Emotional Direct Mail Appeals

Four Tips for Creating Emotional Direct Mail Appeals Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 3759 days ago
Made Hot by: on February 8, 2008 10:10 pm
While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More

4 Copywriting Steps that Will Sell Ice to Eskimos

4 Copywriting Steps that Will Sell Ice to Eskimos Avatar Posted by JohnH under Direct Marketing
From http://www.searchengineguide.com 3779 days ago
Made Hot by: on January 18, 2008 8:52 pm
Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Matt About Business: Contributor of the Week

Meet Matt S. Mansfield of Matt About Business, our most recent BizSugar "Contributor of the Week" on … More
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